Pagando el transporte público de forma facil, rapido y seguro

La tecnología a servicio de los usuarios

Company

Transbank

rOL

UX/UI Designer

aÑO

2022

Descripción de la iniciativa

Fernanda, es una usuaria habitual del trasporte público, y de vez en cuando extravía su tarjeta Bip. Siempre se ha preguntado ¿Existirá una app para pagar con QR el metro? En su frustración, siempre dice "Seria genial poder pagarlo con mi billetera digital, nunca olvido mi teléfono". Lo que Fernanda no se esperaba, era que tendría la oportunidad para explorar una posible solución a esa idea.

Timeline

From explorations to final designs in 5 weeks while working with multiple projects at the same time

Background

Wthr leverages artificial intelligence to optimize your daily schedule, ensuring maximum productivity and work-life balance. The app seamlessly integrates with your existing calendar and task management tools, using advanced algorithms to prioritize tasks, suggest optimal times for meetings, and provide smart reminders.

Process

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.

Design & Prototyping

Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.

Development & Implementation

Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.

Solution

The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.

Intelligent Scheduling

AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.

Calendar Integration

Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.

Personalization

Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.

Results

Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.

Increased Efficiency

Users report significant time savings and improved productivity through optimized scheduling recommendations.

Positive User Feedback

High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.

Growing User Base

The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.

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Néstor Harnández

Certified Graphic Designer
specializing in design systems and user research

© 2025 – By Néstor UX-UI

Néstor Harnández

Certified Graphic Designer
specializing in design systems and user research

© 2025 – By Néstor UX-UI

Néstor Harnández

Certified Graphic Designer
specializing in design systems and user research

© 2025 – By Néstor UX-UI