UX design to save money: It's not magic, it's strategy!

In the world of software development, time is money (and so is money). We all want to create amazing products that our users love, but without spending a fortune in the process. What's the secret solution? UX design!

Today I'm going to tell you the story of Juan, a software developer who worked at a Chilean bank. Juan was a programming genius, but he had a small problem: he didn't quite understand the users, which was costly, saving you time and money.

The story of Juan: when code is not enough

Juan was in charge of creating the new mobile application for a bank. He was excited, but also a little nervous. He wanted to create an app that was easy to use and that customers would love.

But Juan focused so much on the technical part that he forgot the most important thing: the users. The app he created was complicated, confusing, and full of errors. Customers were frustrated, and the bank was losing money.

One day, Juan's boss told him that they had to do something to improve the app. Desperate, Juan sought help from María, a UX designer with a great reputation in the banking world.

The rescue of the app (and of Juan's sanity)

María got to work immediately. She researched the bank's customers, analyzed Juan's app, and created a new UX design. The result was unexpected for Juan.

The new app was intuitive, easy to use, and had an attractive design. Customers were happy, and the bank began to see how its revenue increased. Juan, for his part, learned a valuable lesson: UX design is not just a trend, it's a powerful tool that can save time, money, and a lot of headaches.

Data that supports the power of UX design to reduce costs

Juan's story is an example of how UX design can reduce development and support costs. But it's not the only one. There are many studies that show that investing in UX design is a smart decision. For example:

• A study by NN/g (Nielsen Norman Group) revealed that for every dollar invested in UX design, companies can expect a return of between 2 and 100 dollars. A very profitable investment!

• Another study by Forrester found that good UX design can reduce support costs by up to 80%. Impressive!

UX design: your ally for saving money

As you have seen, UX design is not just a matter of aesthetics. It is a strategic tool that can help you create more efficient, user-friendly, and profitable products.

So, if you are like Juan and want to save money in software development, don’t hesitate to invest in UX design. Your wallet (and your sanity) will thank you!

Questions for reflection

• Do you think UX design is an investment or an expense?

• What other benefits can UX design bring to a company?

• Have you had a positive experience with a product that has good UX design?